Your global strategy is broken if it starts with English

76% of consumers prefer products with information in their native language, and 40% won’t buy if the information is not in their native language.

There’s a quiet assumption embedded in how most companies operate: English is almost always seen as the starting point. I see it play out almost daily in conversations with leadership teams. It shows up in how product specs are written, how campaigns are planned, and how expansion is sequenced.