Threads finally gets a logo worthy of its ambitions

Long considered Instagram’s little sibling, Threads is ready to make a name of its own.

When Threads launched in 2023, it was almost entirely defined in relation to other platforms: It was an offshoot of Instagram, an alternative to Twitter, and a competitor to Bluesky. Three years later, the platform is finally ready to strike out on its own, starting with a few subtle but meaningful changes to its brand identity.