This question saved Intel. Are you asking it?

In the 1980s, when Intel was floundering, its leaders asked this simple question that ended up setting it back on track.

In 1985, Intel was in trouble. Japanese competitors were dominating the memory chip market that Intel had helped invent. Inside the company, leadership debated what to do. During one conversation, Andy Grove, then Intel’s president and COO, asked CEO Gordon Moore a deceptively simple question: “If we were replaced tomorrow, what would a new CEO do?” Moore didn’t hesitate. “He would get us out of the memory business.”