These new Amazon ads don’t just recommend products—they can make your purchases for you
From ordering pizza to buying concert seats, Alexa’s new ad format aims to eliminate clicks and streamline purchasing.
As Prime Day kicks off today, Amazon is debuting Alexa+ Agentic Ads on its Echo Show devices. The move is part of the retail giant’s broader push to help shoppers discover new products and deals through agentic and conversational experiences.
According to Amazon, Alexa+ Agentic Ads is the first ad format that takes customers from seeing an ad to completing a purchase entirely within an organic conversation without ever having to leave the ad, whether they’re ordering food or buying concert tickets. Customers will also be able to ask questions and review options all in the same conversation.
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