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The Utah Olympics logo is already stirring up drama

The new Utah 2034 logo was designed to build early momentum for the Games. Not everyone is a fan.

The Salt Lake City Olympics planned for 2034 are now the Utah Games after organizers announced a new logo and name to reflect the multi-community work that goes into hosting the largest winter sports event on Earth. The state’s Governor, Spencer Cox, says the new logo has united people—though not in a good way.

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