The Toronto Tempo president explains how she’s building a WNBA franchise like a startup
Teresa Resch discusses launching the league’s newest team from scratch, navigating a chaotic inaugural season, and building a Canadian fan base amid tensions with the U.S.
The Toronto Tempo arrived in the WNBA this season with record-breaking attendance, a 53-point single-game performance from a star player, and the weight of being the league’s newest franchise. As the season pauses for All-Star Weekend, team president Teresa Resch takes stock of what she’s built, what’s surprised her, and what she’s still figuring out in real time. She talks about running a sports franchise like a startup and how Canada’s complicated political relationship with the U.S. impacts building a fan base from scratch.
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