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The most important shopper of the future isn’t human

The response requires more than trying to influence where AI looks for answers. Here’s how to do it.

A shopper asks an AI assistant for sneakers for a 23-year-old. Another Googles a boutique hotel in Rome. Before either sees a picture of a shoe or a room, artificial intelligence has helped decide which brands deserve consideration. Mental availability is no longer formed directly by comms and shopper experience; a new intermediary has stepped in.

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I'm Augusto de Paula Júlio, creator of Tech Next Portal, Tenis Portal and Curiosidades Online, a hobby tennis player, amateur writer, and digital entrepreneur. Learn more at: https://www.augustojulio.com.