Starbucks is asking workers to move to Nashville. It’s not going well

The coffee giant is opening a new office in the city and requiring employees to relocate with little notice, following in the footsteps of companies like Walmart.

This week, Starbucks unveiled plans to open an office in Nashville, in a bid to establish a home base in the Southeast. The coffee giant is investing $100 million in this expansion and plans to staff the new office with thousands of workers within the next five years. But according to a new Bloomberg report, Starbucks has had little success coaxing employees to relocate from the company’s headquarters in Seattle.