Spotify Wrapped 2025: Eagerly checking your ‘listening age’? Everyone else is, too
The streaming music app saw a 19% increase in user engagement for its 2025 recap feature—including some gripes about being aged up a few decades.
The numbers are in for Spotify Wrapped: After the streaming music app dropped its popular year-in-review recap for 2025, the company said it has already seen a huge increase in user engagement, hitting 200 million users just 24 hours after the recap’s release, a 19% increase year-over-year (YOY).
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