Panera Bread announces huge changes to win back customers

‘The guest doesn’t dislike us, they just have forgotten about us,’ the CEO said.

Panera Bread is spending millions to overhaul its menu in an attempt to lure back the customers it’s lost in recent years. In a downward fast-food spiral, Panera hasn’t significantly increased its revenue since 2023. Now, the company says it’s putting money back into better ingredients, staff, and its cafés.