Meta wants its new AI agent to run your digital life

Muse can use your email, payment information, and online accounts to complete tasks autonomously. First, Meta has to convince users to trust it.

Meta has unveiled its new personal AI agent, Muse, which it says can actively perform tasks on behalf of its users. Announced by CEO Mark Zuckerberg via Instagram on Tuesday, the agent can send emails, book travel, fill out web forms, and negotiate on a user’s behalf. It runs on Muse Spark, which Meta describes as its most capable model built for agentic work.

The agent is rolling out in the U.S. as a stand-alone iOS and Android app. It is also available at muse.ai and works inside WhatsApp. It is free for most uses, with subscription plans for people who want the agent to handle longer or more complicated tasks. Meta says its AI glasses will soon support Muse as well.