How the Australian Open became a tech incubator
Tennis Australia has built a tech innovation machine that is changing how sports properties work with startups.
Every year, Tennis Australia CEO Craig Tiley issues a challenge to his team that would make most executives—and their teams—break into a cold sweat: Reinvent 50% of the Australian Open. Not subtle changes or a few tweaks. Half of everything, so no two tournaments are ever the same.
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