How marketing and HR can work together to increase sales

The secret to boosting sales lies in having happy and fulfilled employees.

Over nearly two decades in the branding industry, I’ve seen way too many highly imaginative marketing departments and ad agencies give it their all to develop and launch impactful sales campaigns, only to see them fall flat in terms of results. Many of those campaigns brought customers through the door as intended, but the increased traffic didn’t convert to the kind of sales that the organization had hoped for. Why? Because after walking through the door, those customers received subpar service from employees and walked straight back out, refusing to spend money with a brand that doesn’t value its customers.