From Barbie to Coach: Adobe is reinventing design with AI

Adobe’s agentic AI tools are turbocharging brand creativity, leading to fast, collaborative, and deeply human campaigns.

For decades, Adobe’s software tools, including Photoshop, Illustrator, and InDesign, have been the universal language of visual communication, shaping how marketers, artists, and brands build the modern creative world. As artificial intelligence transforms the nature of work and how we define productivity, the 42-year-old creative tech company is reinventing itself once again, transforming the world’s creative supply chains through its AI ecosystem.