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Female athletes push back on Sydney Sweeney’s Novig ad for sexualizing women in sports

In a minute-long video, the ‘Euphoria’ actress and social media lightning rod promotes a prediction market platform ahead of football season.

Sydney Sweeney is once again at the center of online controversy, with female athletes around the world speaking out against the actress’s latest project—an ad for the sports trading app Novig.

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I'm Augusto de Paula Júlio, creator of Tech Next Portal, Tenis Portal and Curiosidades Online, a hobby tennis player, amateur writer, and digital entrepreneur. Learn more at: https://www.augustojulio.com.