AI chatbots won’t save the media. But what powers them might

Publisher-built agents grounded in trusted archives may turn years of reporting into real products instead of just another chat widget.

If there’s an AI application in media that has had a rough road, it’s the chatbot. With the runaway success of ChatGPT, the whole idea that chat might be the next big thing in audience experiences took on new value, and several publications dove in, offering portals or widgets that enable readers to explore their content in a new way.