A trip to the center of Knicks merch mania
We visited the epicenter of NBA bootleg gear, where the sellers of AI-generated T-shirts and airbrushed tanks are scrambling to keep up with fandom.
As the 90-degree sun blazed above Midtown Manhattan last Friday, a crowd flooded the entrance of Madison Square Garden, snaking out of the venue’s door—not for a concert or a game, but for merch. It was just five hours before Game 2 of the NBA finals, and the line to snag an official jersey or a cap at the Knicks’ home arena seemed to be never-ending, despite moving quickly.
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