Yeti just did the unthinkable: Hire an ad agency

Yeti built its cult brand all on its own. A new partnership with Wieden+Kennedy is a vote of confidence in the agency model—and Yeti’s own ambitions.

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone you care about: “Don’t get them a Yeti,” says the voice-over, as a ribboned cooler flies out the back of a pickup truck. “Unless you like dogs that are always wet, eyebrows that are still growing back, and sand in places sand should never be.”