Why shoppers may spend less this holiday week—even with more deals

Deloitte’s survey shows a 4% pullback driven by financial pressure, with Gen X and Boomers slashing budgets the most.

If everything feels expensive this year, you’re not alone. The high cost of living is on many Americans’ minds heading into the tail end of the year – a period defined by ceaseless shopping, whether it’s for the Thanksgiving menu or a last minute gift for under the tree.