Wheaties just put Timothée Chalamet on thousands of boxes. Would you buy one?
A24’s new film, starring Timothée Chalamet, is going for marketing gold.
The front of the Wheaties box has served as a hall of fame for some of the greatest athletes of all time, from baseball star Lou Gehrig to boxer Muhammid Ali, basketball legend Michael Jordan, and seven-time Olympic gold medalist Simone Biles. Now, a fresh face is gracing the box’s hallowed orange frame: Marty Mauser, the fictional ping-pong player played by Timothée Chalamet in A24’s upcoming film Marty Supreme.
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