What’s changed the most for strategy in the past 44 years

And what that means for your business.

When I think about the changes in the context for strategy across my career, my view contrasts starkly with the consensus view. Most obsess about rising VUCA (the combination of volatility, uncertainty, complexity, and ambiguity) as the key change. I don’t—and I explain my position in this Playing to Win/Practitioner Insights (PTW/PI) called What has Changed the Most for Strategy: Implications for Your Strategy. And as always, you can find all the previous PTW/PI here.