This book cover designer went viral on TikTok. Then his career took off
How a pivot to video led to a flourishing career in book cover design.
In 2022, Elisha Zepeda had given up on becoming a designer and was working as a barista at an Oregon bookstore. Today, he’s a salaried book cover designer at Penguin Random House and an in-demand freelance designer—and it’s all thanks to one TikTok video.
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