This Black-owned clean makeup startup bootstrapped its way to being a $10 million brand

Tisha Thompson, founder of LYS Beauty, tells ‘Fast Company’ why she turned down DEI money during the Black Lives Matter movement, her survival strategies in the ‘difficult’ beauty business, and why she’s now going international.

Many entrepreneurs launch beauty startups because they see a glaring gap in the market. It’s only after they’ve formulated their products and launched them that they learn how incredibly difficult it is to turn a profit as a beauty business.