Target has a new ’10-4′ policy: Here’s what customers can expect from the retailer’s turnaround plans

Target reportedly has new employee rules to “elevate” the shopping experience heading into Black Friday and the holiday season.

You may see more smiles next time you walk into a Target. That’s because the big box retailer is hoping to provide an “elevated” customer experience with it’s new “10-4” policy, requiring staffers out on the floor to smile, wave, and welcome customers within 10 feet—and greet those just 4 feet away, USA Today reported.