If AI won’t follow the rules, should the media even try?

With AI scraping content and ignoring paywalls, publishers face a brutal choice: play defense, go on offense, or get left behind.

If you’re in the business of publishing content on the internet, it’s been difficult to know how to deal with AI. Obviously, you can’t ignore it; large language models (LLMs) and AI search engines are here, and they ingest your content and summarize it for their users, killing valuable traffic to your site. Plenty of data supports this.