How Willie Nelson’s THC beverage became an $80 million business in 1 year

Launched by the 92-year-old country music legend, Willie’s Remedy+ wants to become the Olipop of THC.

At 92 years old, Willie Nelson has aged out of his title as the “world’s most prolific octogenarian,” but that doesn’t mean he’s slowed down. The country music legend, who has released more than 150 albums over his more than six-decade-long career and sold more than 40 million in the United States alone, has found a new milestone to reach. This time, as an entrepreneur rather than an outlaw.