How the University of North Carolina at Chapel Hill is building a modern brand
America’s first public university is transforming its marketing to meet a moment when public perception of higher education is on the decline.
The value of higher education has been on a steady decline for Americans over the past 15 years. According to a September Gallup poll, only 35% of U.S. adults said a college education is “very important,” compared to 75% in 2010.
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