How Starbucks’s red cup became a holiday icon and a symbol of its workers’ discontent

As Starbucks rolls out promotion for its holiday menu, its union workers gear up to disrupt the company’s biggest day of the year.

In a new holiday ad for Starbucks, set to the tune of I’m Gonna Be (500 Miles) by The Proclaimers, two adorable animated figures traipse across Starbucks’s red holiday cups to reunite. It’s a sweet video that highlights Starbucks’s transition into the winter holidays, one of the biggest sales moments of the year for the company.