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How Hershey’s chocolate survived Mars’s attack and reinvented its business strategy

After seizing control of his father’s company, Forrest Mars set his sights on dethroning Hershey.

Walk into any grocery store to stock up for Halloween and you will discover that, for chocolate treats, you have two basic choices:

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I'm Augusto de Paula Júlio, creator of Tech Next Portal, Tenis Portal and Curiosidades Online, a hobby tennis player, amateur writer, and digital entrepreneur. Learn more at: https://www.augustojulio.com.