Glossier is closing most of its stores, joins list of DTC brands that are scaling back on physical locations

The beauty and makeup company, known for its millennial aesthetic, will shutter 9 of its 12 stores as part of an overhaul. Here’s what to know.

Soon you’ll have fewer opportunities to buy Glossier products from one of its physical storefronts. The beauty brand is closing nine of its 12 stores over the next two and a half years as part of a new strategic overhaul. Only three stores will remain—the flagship locations in New York, Los Angeles, and London.