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Official: Huawei Pura 80 Pro and Ultra Launch in Brazil—Record Cameras, Shocking Price

Huawei is preparing to officially launch the Pura 80 Pro and Pura 80 Ultra in Brazil. The devices, which aim to reclaim the premium smartphone segment, stand out due to their cutting-edge cameras, setting new records on the respected DxOMark platform. The official launch event will take place on October 14th in São Paulo.

The Huawei Pura 80 Ultra, in particular, achieved the highest-ever scores for photography, video, and telephoto lens performance in DxOMark’s rankings, solidifying its status as a global camera leader.

Price and Availability in Brazil
The main focus of the announcement is the official sale price, which has caused a stir, matching the premium positioning of the flagship line.

The official suggested prices for the Brazilian market are:

HUAWEI Pura 80 Pro (12 GB RAM + 512 GB Storage): R$ 7,999

HUAWEI Pura 80 Ultra (16 GB RAM + 512 GB Storage): R$ 12,999

These models were already spotted on the brand’s official store on Mercado Livre previously, but the official event will confirm the widespread retail availability starting October 14th.

Technical Specifications: Pura 80 Ultra
The Pura 80 Ultra boasts a powerful technical setup, combining a high-performance processor with ample memory.

Specification Detail
Processor Kirin 9020 (8 Cores)
Operating System EMUI 15
Display 6.8-inch LTPO OLED, 2848 x 1276 resolution, 1-120 Hz variable refresh rate, 3,000 nits peak brightness
Display Protection Kunlun Glass 2nd Generation (Enhanced drop resistance)
RAM/Storage 16 GB RAM + 512 GB Storage (Highest variant)
Battery 5,170 mAh capacity
Charging 100 W wired SuperCharge, 80 W wireless SuperCharge
Water/Dust Protection IP68/IP69

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Camera Highlights
The photographic system is the line’s biggest draw, using HUAWEI XMAGE technology to deliver impressive image quality.

Main Sensor: 50 MP with a 1-inch Ultra Lighting HDR Camera (excellent low-light performance)

Telephoto: The Pura 80 Ultra features a unique Dual Switching Telephoto system with 3.7x and 9.4x optical zoom, offering extreme versatility for portraits and distance shots.

Ultra-wide: 40 MP sensor.

Front Camera: 13 MP with autofocus.

Pura 80 Pro Technical Details
The Pura 80 Pro shares much of the Ultra’s premium foundation, maintaining a curved design, IP69 certification, and a 6.8-inch LTPO OLED screen. It comes with 12 GB of RAM and 512 GB of storage. Its camera array includes a 50 MP main sensor, a 48 MP telephoto with 4x zoom, and a 40 MP ultrawide. The Pro model features a larger 5,700 mAh battery, while keeping the same 100 W wired and 80 W wireless charging speeds.

The official launch on October 14th confirms Huawei’s aggressive strategy to compete at the very top of the Brazilian smartphone market with its powerful new camera flagships.

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I'm Augusto de Paula Júlio, creator of Tech Next Portal, Tenis Portal and Curiosidades Online, a hobby tennis player, amateur writer, and digital entrepreneur. Learn more at: https://www.augustojulio.com.