Call it whatever you like: Personal brand, career brand, or professional reputation. Here’s how to build it

In today’s workplace, it’s more important than ever to be sure your work doesn’t go unseen.

In a workplace increasingly defined by hybrid schedules, crowded digital channels, and shifting norms around visibility, being “good at your job” is no longer enough to ensure your work is recognized. Many professionals—particularly those who are thoughtful, collaborative, or less inclined toward self-promotion—find themselves doing high-quality work that goes largely unseen.