Bethenny Frankel practically invented the personal brand. Here, she shares her secrets

‘Attention is the new oil,’ says the reality star, entrepreneur, investor, and influencer. She offers her hard-won wisdom about how to navigate blowback, get people to listen to you, and figure out what’s next.

Bethenny Frankel is a marketing maven. She’s best known for starring in the Real Housewives of New York City, and for launching the Skinnygirl lifestyle brand, starting with the now-famous “skinny girl” margarita. She then found a partner to help her manufacture the cocktail, which launched in 2009. In 2011, Frankel sold Skinnygirl for an estimated $100 million, but kept the rights to use the name. Since then, she’s launched Skinnygirl salad dressing, shapewear, and popcorn, among other items.