AI is killing review sites. Can they fight back?
With AI replacing traditional search, review sites must evolve fast—or risk being cut out of the buying journey.
AI is becoming a big part of online commerce. Referral traffic to retailers on Black Friday from AI chatbots and search engines jumped 800% over the same period last year, according to Adobe, meaning a lot more people are now using AI to help them with buying decisions. But where does that leave review sites who, in years past, would have been the guide for many of those purchases?
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