How smart brands use color to boost their bottom line
The use of color can drive revenue—or destroy trust. Here’s how to get it right.
Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s vivid Pink PP Collection makes you want to step out and step up.
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