Inside the Superhuman effort to rebrand Grammarly

CEO Shishir Mehrotra and the design firm behind Grammarly’s name change explain how they took the company’s newest product and made it the face for a brand of workplace AI agents.

It’s rare for a company to give up more than a decade of brand recognizability for a new name. It’s even rarer for said company to trade their name for the name of a younger, less well-known company. But that’s exactly what Grammarly, the writing and grammar assistant tool with 40 million daily active users, is doing.