The reason you’re seeing so many skull logos now

Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.

As Halloween nears, we’re seeing the signs of “spooky season”—ghosts, tombstones, vampires, and such—not only in the usual yard decorations and party trimmings, but in less-expected places, like logos. Branding and symbols featuring skulls have been in the news lately, with antigovernment Gen Z protesters in Nepal, Indonesia, and elsewhere adopting the “One Piece” Straw Hat Pirates skull-and-crossbones emblem. Then there’s the fight between Liquid Death and Death Wish Coffee, who are embroiled in a legal battle over their similar skull-centric trademarks.