Logitech is everywhere. It’s betting on design and AI to keep it that way

‘The mouse built this house,’ says CEO Hanneke Faber. But to extend Logitech’s reach, she’s focused on upping its software game and thinking bigger than ever.

There are bigger, better-known tech brands than Logitech, but few have ever rivaled its quiet but pervasive impact on how people engage with the digital world. Headquartered in Lausanne, Switzerland, but with equally deep roots in Silicon Valley, the 44-year-old company helped to popularize once-unfamiliar devices such as computer mice and webcams. Those are still two of its marquee product lines.