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Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts

Food and beverage heists are getting a social media-friendly rebrand.

Earlier this month, Pabst Blue Ribbon took to Instagram to announce that, in a very real heist, someone stole 40,000 pounds of beer from the company.

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I'm Augusto de Paula Júlio, creator of Tech Next Portal, Tenis Portal and Curiosidades Online, a hobby tennis player, amateur writer, and digital entrepreneur. Learn more at: https://www.augustojulio.com.