Small employers are winning over the next generation

As young workers rethink what makes a job worth having, smaller, purpose-driven organizations may have an advantage over corporate giants.

When my son called me recently to tell me about his new job, I was not surprised I hadn’t heard of the organization before. When I asked, he had a clear story about why he chose them, and it had little to do with fancy perks, a high salary or a brand name, and everything to do with how it matches his personal values, lifestyle needs, and dreams.