Leaders need to communicate clearly. Here are 3 core principles that will help you do that

Every enterprise is an exercise in collective action. and success depends on others understanding where you want to take them.

One of the most frustrating things I hear from leaders is, “We had a great strategy, but just couldn’t execute it.” Clearly, if it was a great strategy, you would be able to execute it. If you couldn’t, you made bad assumptions about your capabilities, the competition, the marketplace, or something else.