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Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder

Markets don’t care if you’re right. They care if you’re liked.

The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if you lose public favor.

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I'm Augusto de Paula Júlio, creator of Tech Next Portal, Tenis Portal and Curiosidades Online, a hobby tennis player, amateur writer, and digital entrepreneur. Learn more at: https://www.augustojulio.com.