The truth about finding cheap airfare, from the head of Google Flights

Forget the conventional wisdom, mostly. But there is a sweet spot for finding the lowest fares.

Google Flights is one of the most popular flight aggregators on the web. The site lets users search millions of flights to find the best routes and prices that meet their needs. Unsurprisingly, millions of people use Google Flights to find the best deals on holiday tickets. And the search for cheap flights has also led to many nuggets of so-called conventional wisdom that, if followed, will supposedly help you find the cheapest fares.