After the Shein shock, Everlane’s founder launches his next act
Michael Preysman is building a new brand—this time without venture capital or private equity.
When Puck announced on May 17 that sustainable fashion startup Everlane had been acquired by Chinese ultra-fast-fashion retailer Shein, it sent shockwaves throughout the apparel industry. Michael Preysman, who founded Everlane in 2011, was just as shocked.
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