The AI backlash is a danger for every brand now
Brands are particularly vulnerable to charges of inauthenticity, and AI is currently an inauthenticity force multiplier.
It was a bad week for AI’s public image. The concept was booed on mention at several commencement speeches, tarnished a literary prize, drove more layoffs, and tangled local politics in a number of data-center squabbles. A hyped new book about AI’s impact on “truth” was dragged for including fake quotes made up by AI. Pope Leo XIV’s forthcoming encyclical will concern “safeguarding the human person in the time of artificial intelligence,” Vatican News reported.
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