Expedia is preparing for a future beyond travel websites
AI is changing how people discover and book trips. Expedia thinks the winners may be the companies powering the systems underneath.
The internet has repeatedly changed how people travel. First came the browser, then smartphones. Each shift promised to flatten the industry further, cutting friction, shrinking the role of middlemen, and pushing more of the experience into software. But AI introduces a different possibility entirely: What happens when people stop visiting travel websites at all?
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