What do mothers really want? Deeper conversations

Cards that prompt more intimate conversations are gaining traction in a moment of increased social isolation.

You’re at the playground, making small talk with another mom while your kids dig in the sandbox. The conversation follows a predictable script: sleep schedules, daycare waitlists, whether your toddler will eat anything green. It’s pleasant enough, but you’ll forget about it by the time you pile your kids into the car for nap time.