Halloween creeps up earlier every year. Here’s why

There’s a larger trend: Halloween is becoming a lot more professionalized.

Halloween is a fun, scary time for children and adults alike—but why does the holiday seem to start so much earlier every year? Decades ago, when I was young, Halloween was a much smaller affair, and people didn’t start preparing until mid-October. Today, in my neighborhood near where I grew up in Massachusetts, Halloween decorations start appearing in the middle of summer.