AI is replacing creativity with ‘average’

As AI floods the internet with clean, correct, and increasingly interchangeable content, we are losing original thinking.

Over the past year, a quiet shift has been unfolding across the internet. A growing wave of AI-generated news and content sites has flooded search results. Many of them are technically accurate, cleanly written, and structurally sound, yet they feel strangely interchangeable. A recent analysis by NewsGuard identified more than 1,000 AI-driven content farms producing articles at scale, often without original reporting, perspective, or voice. The information is there. But something essential is missing. It is not accuracy or clarity; it is a point of view. That absence points to a deeper question: If everyone is using the same models, trained on the same data, to generate ideas, what happens to originality? We’re not losing information; we are losing distinction.