American Eagle is back with Syd and not sorry about it
American Eagle CMO Craig Brommers tells Fast Company why the brand is doubling down on Sydney Sweeney after last year’s controversial campaign.
“What brand am I wearing?” Sydney Sweeney says, looking into the camera as the shutter snaps, revealing a rotation of summery denim looks. The mood suddenly calms, her eyes close, she takes a deep breath, seagulls call in the background. “Yeah, that one,” she says with a giggle.
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